The search engine optimization (SEO) are always developing. If you want to make sure your website is properly optimized. If you want to appear your website on the top of the results in major search engines, such as Google, Yahoo and Bing. If you want to get more visitors in your website, your search engine optimization (SEO) must be properly maintained.  The SEO company must know all the latest techniques. There are many techniques for executing SEO on your website. 

SEO company must know these five techniques

Here are various key SEO techniques that will improve your local marketing strategies in 2016.

Keywords

The SEO keywords of your website that make people to find your website via search engines. One of the main elements of SEO basics is your keywords. You need to know how people are searching for the services, products or information that you give in your website. In order to make it easy to find you or they can land many other pages in the Google search results. The keyword still plays an important role in SEO.  The keywords are the key to get your site top of the results.

The keyword must be placed in :

• Using the keyword in the title of the page
• Using the keyword in the URL (e.g  http://www.skewinfotech.com/seo-companies-in-coimbatore.php, )
• Using the keyword in the meta tags and meta description
• Using the keyword in any image file paths and in the images’ alt text
• Using the keyword as the anchor text

If you wanted to get better rank for ” Web Designing Companies “, then you would have to say ” Wed Designing” as three to four times. It is still valuable to get ranked for “Web Designing Companies ” that becomes more important. If your keywords to be placed in the title ” SEO Company “. If people are looking for the word ” SEO“, with only one or two queries. The people will not get their results what they want. If you want to get quality results, add three to five words in your title such as ” SEO Company in Coimbatore “. In the SEO process of integrating keywords into a website and a page, it is highly important to know that keywords can become prejudicial to search engine ranking.

Optimize your website into responsive

Today, most of the people using smartphones or tablets to search for their queries. So it is important to make that your content is also searched.Now a days, more users are using their mobile phones to search and get buy online. So, you have to give to that audience by having a mobile friendly website.Because mobile internet usage is increasing rapidly, it is highly important that your website is responsive.  If you are doing an SEO process for the website, if it is not a mobile friendly site. Then, you have to run separate SEO campaigns. It is not easier to manage that both mobile and desktop for one website.  Google also recommended mobile friendly websites.

Focus on user experience

Quality content has become much more important than before. An SEO Companies “Quality content can create with an blogs, image or video.Whatever it is that can attract someone to read and share those contents. This is the most important strategy to do for SEO in 2016.  Your content must be original and that targets your audience. The quality content is always plays an important role in search engine optimization (SEO). Including quality content on your website helps to increase your site’s traffic. The page of your content have your unique keywords.

Unique Image

A unique images can generate more traffic to your website. Before upload your image, you must choose a descriptive file name likely a file name that image you want to rank for. It will help with your search engine rankings. When it comes to search engine optimization (SEO) it is important to use good keywords that help to rank on search engines. The search engines is not only crawl your text on webpage. The search engines also search for keywords within your image file names. If your image name such as webdesign.jpg . However, you better to the name file as Web-Designing-Companies-Coimbatore.jpg. The alt tags also adds SEO value to your website. This alt attribute tag is not only effective for companies, It is also useful for search engines. Including proper alt tags to the images on your website can meet best rankings in the search engines.

Optimizing for local search

If you are a small business that has not much benefit from local search, you are missing out. Optimizing your website for local search is a fanatical wise to get traffic to your website and reach your customers.  If you want to rank in the local page listings. The Google+ Local page is the best choice for your local business.

The local on page SEO tactics

The on page local SEO tactics is more important for your local search listings. The few important points of your website have :

• The title tag has a relevant keyword and your city name.
• The H1 tag has a relevant keyword and your city name.
• The landing page URL has a relevant keyword and your city name.
• The landing page content has a relevant keyword and your city name.
• The landing  page of an image has a relevant keyword and your city name.

 

For Example : If you are doing a SEO process in your local place. The landing page will look like “SEO Companies in Coimbatore “. The above all pages has these keywords.