What is the purpose of Technical SEO?

What is the purpose of Technical SEO?

Vinitha January 9, 2023

Highly functioning sites maximise their SEO potential by optimising keywords and market research, E-A-T (Expertise, Authoritativeness, and Trustworthiness), backlink profiling, content relevancy, and so on. Technical SEO is the most essential and common aspect in the preceding order.

Technical SEO may appear to be an undervalued area in SEO, but even if your website has fantastic content, it will not rank in search results if your SEO efforts are technically deficient. Only 51% of online web traffic arrives at websites from organic search. A good approach is predicated on strong technical SEO, which allows you to maximise your site’s crawlability, usability, and ranks.

What makes a website the best?

Because it can provide high-performance websites, technical SEO is the cornerstone of a search engine optimization plan. Simply said, it is the practise of optimising websites for optimal crawling and indexing of online pages. The faster your websites perform, the more valuable impressions you will make on search engines. Technical SEO assists in accessing and interpreting your website in order to boost search visibility, generate more leads, and drive conversions. Technical SEO causes web crawlers to browse through the web pages and reverse the website’s URL structure.

Why is it considerable?

With technical SEO, you can use page structure and base code to assist search engines index, crawl, interpret, and access your websites. The primary goal of executing technical SEO is to optimise a website’s infrastructure.

The following are the necessary elements of a technical SEO:

Site Architecture – The centrepiece of XML sitemaps and breadcrumbs that enable search engine spiders to index your pages is proper website architecture. There are a few fundamental components of good website architecture.

Sitemap – A sitemap, which might be XML or HTML, is used to guide crawlers through the site structure. It is placed at the footer of a website to assist users in locating specific pages.

Robots.txt – It is a standard technical SEO tool that has the potential to make or break a website. It allows search crawlers to skip pages by adding directions and is critical to a website’s crawl functionality.

Breadcrumbs It is a website navigation tool that displays the current page hierarchy and assists visitors in aligning themselves on websites.

Website speed – According to one report, 53% of mobile site visitors abandon a page that takes more than three seconds to load. Websites should load rapidly in order for you to rank better in search engine results pages (SERP).Mobile-friendliness – Mobile-friendly designs are appealing and easy to grasp on small screens. Mobile browsing is becoming increasingly popular as more people use their mobile devices to access the internet.

Characteristics of a technically optimised website

Crawlability, indexability, accessibility, and rankability are all aspects of technical SEO.

The following are some of the advantages of performing technical SEO on websites:

  • Technical SEO makes web pages load faster.
  • To improve ranks, technical SEO evaluates backlinks and employs internal linking structures to promote site pages.
  • It boosts website rankings through semantic optimization and prevents duplicate content.
  • Technical SEO facilitates crawling by search engine robots.
  • There will be no dead links on a website with good technical SEO.
  • A technical website is safe and offers structured information.
  • For simple access, technical SEO can give XML sitemaps.

What is a Technical SEO Audit?

SEO is the primary goal of inbound marketing, according to 61% of digital marketers.

A technical SEO audit is a method of examining the technical aspects of a website’s SEO. In general, it checks a website’s health and highlights issues that must be fixed.

The following technical SEO audit assists in improving a website’s user experience and ranking higher in Google search engine results pages.

Use tools like SEMrush, DeepCrawl, or Spyfu to start with the crawling of your website. It helps to find errors such as poor images, bad keywords, page title issues, and broken links. The crawlers also help in identifying indexation restrictions, duplicate content, unlinked pages, and more.


Technical SEO is important to the success of any Seo company in Coimbatore. Internal linking and website loading must be flawless in order to achieve a technically optimal website. Errors and misconceptions in technical parameters should be tested frequently so that they can be recognized and addressed as soon as feasible.

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