With a rising number of surfers using search engines to access websites, it is crucial for websites to establish their presence in outstanding search engines such as Google. A great website is quite meaningless unless it is visible and easily accessible through search engines.
Internet marketing is a mechanism where companies can take lead of search engines to market and promote their websites. It is the process of civilizing site traffic and positioning a website in search engine listings by making use of a permutation of techniques (such as keyword analysis, link building etc), and relevant technical expertise.
At Skew Infotech SEO, our team of internet marketing experts has a proven track record in achieving and maintaining high page ranking and visibility for client websites ranging from simple static websites to complex database driven web applications in major search engines such as Yahoo, Google, MSN, Ask Jeeves.
We make specially our internet marketing strategy to match the requirements of individual clientele. Our strategy to boost the positioning and accessibility of a website in search engine listings includes a combination of one or more procedure/methods mentioned below
Search Engine Optimization is the process of increasing the visibility and ranking of websites in search engine listings, by calculating various elements such as content, keywords etc that search engines take into consideration, and accordingly make modifications and changes in the websites. We conduct a detailed analysis of the strengths and weaknesses of a client's current and potential competitors, thereby enabling us to design and implement an effective SEO strategy.
Keyword analysis is the means of recognizing keywords and phrases that are most frequently searched for, in various search engines, and picking up from amongst them, the keywords that are least used by competitors. Working in close coordination with our clients, we classify, evaluate and generate a list of possible keywords that can be used to gain targeted traffic.
Link building is the method of rising the link recognition of a website i.e. ever-increasing the number of links pointing to the website from other websites, which in turn, will lead to an increase in site traffic and visibility in search engines.Sitemaps
Sitemaps are a way to inform search engines about all the web pages within a website that are on hand for crawling. It is an XML file containing a list of URLs and additional information about each URL, such as time stamp of last update, rate of change and its relative importance within the website. The target of sitemap submission is to reduce the time between releasing updated and new content and the bring back by a search engine crawler.
Features such as usability; navigation, content etc play a key role in generating traffic to a website. Our SEO grew evaluate, calculate, and optimize the website against the variety of features so as to boost site traffic. Web analytics software is used to analyze the performance of users within a website and identify problems areas thereby enabling appropriate corrective action to be taken. Website optimization engages optimizing page weight to ensure sooner loading time which in turn will lead to more figure of users accessing the site.
A part of our efficient search engine optimization tactic is to build use and take advantage of RSS feeds in distributing content. Well managed and optimized RSS feeds permit web sites to initiate site traffic and increase website ranking and exposure.
In order to allow companies to reach out to a superior non-English talking audience base, websites need to be optimized for multilingual search engines. Translation is one of the key tasks in Multilingual Search Engine Optimization as it makes possible websites to be easily found in localized search engines. Instead of literal translations, specific rules of each language are applied and keywords are translated to actual popular industry specific keywords established in each country. The wide-ranging multilingual keyword research conducted by Skew Infotech SEO ensures that the most suitable foreign language equivalents of keywords are chosen.
Our SEO lineup is responsible for submitting and registering the website and pages to both paid and free search engines and directory listings.
E-mail marketing is a search engine marketing technique to increase website awareness and exposure, in order to raise in site traffic. Valuable e-mail marketing involves researching and identifying a potential customer base, for the products and services on offer, and targeting them via e-mail and newsletter campaigns.
Pay per click (Ad Words in Google and Overture in Yahoo) is a search engine marketing method through which payments are finished on the basis of number of clicks (the number of visitors accessing the specified website) via the specified links. Websites can propose on keywords or search terms and get listed for those keywords in search engines such as Google and Yahoo. These are also identified as sponsored links. The ranking of websites within the sponsored links is based on number of clicks to the website. Our SEO experts aid clients in identifying the best keywords and placing bids for the same, in search engines. Weekly reports detailing click-through and site traffic are generated and sent to clients thereby enabling effective monitoring.
Banner ads for search engine marketing are a method of increasing website publicity and traffic by exchanging ads with other websites. It demands embedding an advertisement into the web pages and linking it to the web site of the promoter. The services provides by Skew Infotech SEO include: creation of the banner ads, contacting the relevant web masters to exchange ads, and generating detailed monthly reports for site traffic etc.
Affiliate marketing is a method by which advertisers pay website owners (affiliates), a commission for every sale generated when a customer was directed to their site from the affiliate's site.Skew Infotech SEO offers clients the opportunity to run associate programs and help them in monitoring and tracking members of the affiliate program. We present promotion services such as e-mail marketing to increase awareness about the affiliate program. Detailed reports regarding payments, revenue, site traffic as a result of the affiliate program etc are generated at regular intervals.