SEARCH ENGINE MARKETING
SEM is a subset of all internet marketing strategy with a goal of more visibility in search engines free traffic (SEO) or paid traffic (PAID SEARCH ADVERTISING). In paid search advertising you have a space for advertising in the search engine results. Its value to rank higher and get free traffic to pay and show you in front of the searches.The most popular paid search advertising firm is Google Ad words. In that you can get your ads appear in the Google search results and you pay for the clicks on your ads are the process called Pay Per Click (PPC), Cost Per Click (CPC). If your business depends on gaining quality sales and leads you wish to use PPC Advertising.