Mobile SEO in 2018 – A complete guide on mobile optimization

Mobile SEO in 2018 – A complete guide on mobile optimization

Vinitha February 14, 2018

Today, all the peoples, including kids can also use a mobile device. So all are using mobile phones to search anything with the help of internet. Now, Google is also gives mobile first indexing on their search options. Every webmaster should also acknowledge this fact and change to mobile optimize. Mobile responsive is important for your SEO process.

Mobile AuditMobile SEO in 2018

So, please don’t do anything immediately to change your website into the latest trends. The team of Website Auditor and Google Search Console will helps to recognize possible problems. It is vital to know all you’re important benefits are obtainable to Google bot and free from errors. So, you have to check all landing pages of your website for mobile friendliness.

1. Use Google Search Console.

If you want to know that your website is mobile responsive verify in Google Search Console.

Test your pages for mobile-friendliness.

So, if you want to test your website for mobile friendliness, Google’s Mobile Friendly Test tool are the better tool to check your website is responsive or not.

Keep all your methods crawlable.

The important thing is your website does not block images, videos, CSS, JavaScript.

Avoid Flash.

Flash is not supported by many desktop browsers and mobile phones. So, it is best to avoid flash on your websites. If you are doing the SEO process on your website, it is recommended to avoid using flash.

UX

The users are surely aware of the quality level which they can knowledge when surfing the web on mobile.  The bounce rates on mobiles are 40% higher than on desktops.

1.Responsive design

Responsive design is recommended by Google, it is one of the important methods that anyone change their website into responsive. Without a mobile version your website should provide various directions. It is not only for adjustment to the size of the screen and it is about the entire functionality. Ideally, a responsive design should help fluid browsing skills on any device users select. It is important to create your website into responsive for your users.

It is assumed to have:

  • Fast load time
  • Impeccable usability
  • Flexible images and texts
  • Fluid site grid with relative sizes.

Load time

If your page load time comes under 1 to 6 seconds, the bounce rate will increase by 106%, it is proved by the Google’s mobile page speed studies. The page speed of a website is increasing your ranking. Page Speed is also an important part of SEO.

 Optimize load time

Image compressing is the easiest way to improve mobile page speed and UX. There are various tools are in the internet which helps to compress your images.

Evaluate page performance

Now, it is difficult to show any tools that will help you specify whether your website is changed by the new Speed Update. Even so, Google itself suggests the following tools like Lighthouse, Experience Report, Chrome User or Page speed Insights.

Accelerated Mobile Pages

AMP is an open source project which helps the website should optimize with mobile. But, it is supported by Twitter, Baidu, Pinterest, Bing and other parties.

Mobile design

If you try to fit in and organize your website content should be optimized with mobile. The content is also playing a vital role in mobile design. It should be optimized for mobile users. SEO Companies also approach their customers to create an mobile responsive websites.

Images, fonts, headings.

Once you have created a responsive website or change your website into responsive. The first thing is you need to test your website into various devices. It is optimized in the screen device, fonts should be readable . When a user opens a specific page, your headings should not occupy in the screen.

Clear navigation

On a website, the user first sees about your site navigation. The website menu structure is one of the most important parts of a website. It helps users through the brand experience and allows search engine crawlers to detect and rank sites content.

Site search

If you have a big website with so many services or products. First, think about how people can search your products or keywords. It is important that your website should have keywords that are related to your services or products. It makes your users to find their related information.

Feedback

Once you have some feedback which helps to keep touch with users. It also makes loyalty of your users. A live chat is created on your page is good to connect with your clients. The most important thing is, if the client gives some feedback, you have to reply in a short period of time.

Content

Content is important

The content plays an important role in SEO. When it comes to Google, whatever conditions, it applies, it normally does the following modification – your website can still rank high giving the quality contents. One of the important things that you should carry in your mind is that your content should be optimized with mobile and readable. It makes the users to spend more times on your website.

 Keyword research.

Interestingly enough, people act completely different when search their voice method. Normally, the users type a few keywords that show in short what they exact to find. But, when the use their device to search anything in voice, they can use the complete sentences with their voice search.  It is like speaking to a person. This performance calls for a new type of keyword research.

Optimization for a featured snippet

A featured snippet which have a statement and a link above all the answers, is something which you want to rank even higher in mobile search. Once you get a featured snippet, it will work most of the screen on the mobile phone. It will be the only thing which will be read when using voice searches.

Optimize the format

The HTML structure and formatting your data, you can show Google to the required spots to find the data for the answer box. Decide to format your target page according to the important types of featured snippets:

Paragraphs: Imagine of a short summary to answer a query within 40 to 50 words to fit with the results. Use the HTML tag <p> for your paragraph.

Lists: Use title (H1 or H2) that matches the targeted keywords and other heading tags as sub headings. Use some important keywords in the <H1> Tag. It helps to get some ranking factors in SEO.

Request re-indexing

Once you have all the changes in your web pages which are set to be snipped, use Google Search Console to re-crawl your pages. It helps to index your page immediately.

Location

Local SEO

To know about a company their details are also important to know the users. Before they must to get an information from our phones. But, now Google will help to know a company information with the help of Google My Listing Page. It helps to perform a local search. When it comes to mobile device: Google says 85% of “near me” searches comes from mobile. For Example if someone search ” Motor Pump Manufacturer Companies in Coimbatore “, the search results shows that all the manufacturer companies in Coimbatore.

Use Google Maps Local Search ads:

This type of ads helps your organic search results in Google Maps. The Local SEO searchers are also important for these kind of searches.

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