The major task of a blogger is to write content that help the user’s queries. Today, the competition in SEO is very high. So, you have to work well in the SEO techniques and ranking in search results. So, write some quality contents that search engines find it. Try to write SEO friendly contents for improving your search rankings.
Do a keyword research
First, you have to do a keyword research to decide that anyone is interested in that topic. There are many free keyword research tools are on the internet like Google Keyword Planner Tool. This tool gives an idea of the search volume of a specific keyword in Google.
First, you have to make a keyword research click on “Search for new keywords using a phrase, website or category.”
Second, enter the search keyword of your product or services. If you are targeting a specific country, select that location from the “Targeting” options to obtain specific results.
Then click on “Get Ideas” to see the search volume for the specified keyword and related searches.You can see that the specified keyword is searched between 1000 to 2000 times every month. It shows that people will interested on the topic. If the keyword comes with less search volume, then try to find another topic of the keyword. If the keyword has a very high, competition is likely very high as well. You can also check the keyword results for the keyword that Google displays.
The results will also show that search term look like 41, 50,000, It is not a much competitive keyword compared to other keywords. But it’s also a competitive keyword. Now, I will check the given titles of how many pages are indexed in Google.
To get this result, just type the following into Google’s search box:
allintitle:”Paper Manufacturing Company”
Once you have found your major keywords, you will need to find a few more terms that your article rank for.To find more related keywords, just go through the rest of keywords in the Google Keyword Planner.
The best way to find long tail keywords is Google Instant Autocomplete Suggestions. Type the keyword in the Google search form, there you can know list of keyword variations in the search term.
Heading Tags
The HTML tags are (<H1>,<H2>,<H3>,<H4>,<H5>,<H6>). It helps search engines use these tags to know the titles and subtitles of your content. The header tags will make your content easier to read. The most important heading tag is <H1> tag. This tag is used only once in your web page.
You want to rank every page in a website, you need to include <H1> heading tag for every page.
Even though this element is not required for the HTML code of a page to pass the markup validation check, every page that you want to rank well in the results of the search engines should contain a <H1> heading, and its primary keyword term should be included in these tags.
Note that this title is different from the site title that will be displayed in the search results and the web browsers’ tabs (we are going to talk about that later in this post).
Bing even displays an SEO warning in its Webmaster service if the <H1> heading tag is missing from the content of one page and marks that as a “High” severity issue.
The second important header tag is <H2> tag. These tags can be used multiple times on the pages. If the <H2> tag has more subsections in a page, use <H3> tag as titles and <H4> tag in their sub section.
Meta Tags
The HTML Meta tags are important for on-page SEO. It indicates for search engine crawlers. For SEO works, meta tags are generally among the most useful tools. There are certain meta tags are used in SEO, the most important meta tags are given below:
- Title
- Description
- Robots
Title
It’s not coming in the meta tag parts, but I am including it in this section. Title is an important part in SEO. The example of title tag is given below:
<TITLE>Paper Manufacturer Company </TITLE>
Description
The meta description tag should contain a short description of the content on a page. It contains what the page is about. The keyword ranking page should contain these meta descriptions.
The content of this meta tag should look natural (not as a list of keywords) and should be related to a page.
Example of meta tag in the HTML code of a page:
<meta name=”description” content=”The page contains a how to write an SEO optimized contents.” />
Meta Robots
The meta robots tag does not appear on all the pages. Sometimes, you won’t need all your sites pages indexed by the search engines. For Example, if you don’t want your blog’s tag pages indexed, then you can use this tag. The meta robots tag:
<meta name=”robots” content=”noindex” />
One of the important meta tag is robots meta tag and you give particular instructions to search engines.
Create Rich-Media Content
An article containing only of text will not keep the recognition of your visitors, is more tiring for the user’s eyes and thus makes some shares on the seo company in chennai social networks. The search engines also make to select the pages that contain various types of content. The advantages of these kind of ranking helps, Google and other search engines can now show your images, links, videos, rating, etc., It helps to obtain more clicks from the searches.
Write only original content
Some people post the duplicate contents on their blogs, thus definitely spoil their rankings. The most important thing is search engines like fresh and unique contents. The contents should be very helpful for users to search their queries.
LSI Keywords within your content
Search engines are giving more preference to know what a user needs when searching for the keyword phrase. Google also prefers pages that have useful contents and that optimized for a single keyword. The LSI keywords are important for a page that are related to your primary keyword
For example, if you have a post on “Auditing”, your post should have “Company Registration”, “Trademark Registration”, “ISO Certification”, and so on as mentioned. The LSI keywords are helps to know your post from the searches related to “Company Registration Services” or “Trademark Registration Services”.
Try to write long contents
The longer content in a post is ranked well in search engines. It helps the contents are shared on social networks and you can obtain a backlink from one of the valid sites on that topic. The articles or blog posts that contain more than 1000 words. You must include the related keywords to optimize the content for. The longer contents have ranked well in seo company in chennai search engine results page. If you are targeting a keyword in a city, include those keywords in the content. For example, If you are manufacturing company in Coimbatore, include the city in your content. But don’t put the exact keywords in your content, try to combine all your keywords in the contents.
Add the “alt” tag to images
Images play an vital role in the content of your posts. So, including images between the text of your posts will make visually appealing to the reader. The posts are also shared in social networking sites. If you are adding an embedded infographic on other sites which gain backlinks and traffic. Search engines do not read your images, it knows the ALT attributes of the content. The HTML code is :<img src=”http://www.example.com/image1.png” alt=” Bicycle Manufacturing Companies />
Do you see the alt=” Bicycle Manufacturing Companies” part?
Add internal and external links
The internal links and external links on your post contents have SEO benefits. Search engines use internal links to observe your website’s content and to decide your posts and Google Adwords Service sites which are related to each other. Google also tracks your sites, internal linking. If you linked a same URL on several posts, the search engines will decide that as an important page of your website.
Conclusion
Most of the people think that writing content for a blog is not an easy thing. So, write contents that come to your mind and thus comes to traffic. If you are targeting an SEO related keywords, you need to analyze your keywords and then write your contents. Search Engine Optimization (SEO) is a complicated area.